Team USA loses $60m in endorsements after Caitlin Clark snubs: ‘We can’t stand that decision’

In a surprising tum of events, Team USA Basketball has lost a staggering $60 million in endorsements following Caitlin Clark’s recent decision to snub the team. Eleven companies have pulled their sponsorships in the past few days, reflecting widespread disappointment and backlash

“They’ve disappointed a lot of people,” one industry insider commented. The decision has sparked significant controversy among fans and sponsors alike

The first companies to withdraw their support were Ultra-Right Beer and Cracker Barrel. Ultra-Right Beer, known for selling 40 six-packs at $80 each and experiencing significant shipping delays, was quick to cut ties. Cracker Barrel aiming to recover its reputation after the bench incident of 2023. also withdrew its sponsorship. This incident remains a point of contention among some older fans, if you know, you know (IYKYK)

Additional companies have followed surt, including Hobby Lobby and Chick–A further compounding the Financial blow to Team USA Basketball. These endorsements were significant contributors to the team’s funding and promotional efforts

The loss of these sponsorships underscores the deep-seated impact of Caitlin Clark’s decision, which has resonated negatively across the commercial landscape supporting USA Basketball. The repercussions of these actions are still unfolding leaving many to wonder about the future relationship between athletes’ decisions and their commercial backing.

As the situation develops, fans and supporters are left grappling with the broader implications for Team USA and its financial stability. The team’s ability to attract and retain sponsorships may hinge on how they navigate this controversy and rebuild their brand moving forward.

God Bless America