Kendrick Lamar to Headline 2025 Super Bowl LIX Halftime Show: A Historic Performance Awaits

Kendrick Lamar has been officially announced as the headliner for the Super Bowl LIX Halftime Show, set to take place on February 9, 2025. Presented by Apple Music, the event is formally known as the Apple Music Super Bowl LIX Halftime Show, and it promises to be a groundbreaking performance from one of the most influential artists of our time.

In a press statement, Kendrick Lamar expressed his excitement about the upcoming performance, stating, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.” Lamar’s words reflect his deep commitment to hip-hop and his mission to showcase the genre’s global influence on one of the most-watched stages in the world.

The creative direction for the performance will be handled by pgLang, the company founded by Kendrick Lamar and Dave Free. The show’s telecast will be produced by Diversified Production Services, with Jay-Z’s Roc Nation and Jesse Collins serving as executive producers, Hamish Hamilton as director, and Roc Nation acting as the strategic entertainment advisor.

Jay-Z, a key figure in bringing Lamar to the Super Bowl stage, praised the rapper as a once- in-a-generation talent. “Kendrick Lamar is truly a once-in-a-generation artist and performer,” Jay-Z stated. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”

Lamar’s previous Super Bowl appearance was at the 2022 halftime show alongside hip-hop legends Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Anderson .Paak, where he left a lasting impression. His return to the Super Bowl Halftime Show in 2025 is set to elevate the spectacle to new heights.

Lamar’s Super Bowl announcement comes at a time when he is dominating the music charts. His latest single, ‘Not Like Us,’ a direct diss to longtime rival Drake, debuted at No. 1 on the Billboard Hot 100. This marks Lamar’s fourth No. 1 hit, joining previous chart-toppers like ‘Humble,’ ‘Bad Blood’ with Taylor Swift, and ‘Like That.’

The ongoing feud between Kendrick Lamar and Drake has fueled a series of diss tracks, including Lamar’s ‘Euphoria’ and ‘6:16 in LA,’ and Drake’s responses like ‘Family Matters’ and ‘The Heart Part 6.’ The tension between the two artists continues to captivate fans and has solidified Lamar’s position as a powerful force in hip-hop.

To celebrate his latest chart-topping success, Lamar released the music video for ‘Not Like Us,’ directed by Lamar and Dave Free. The video features appearances by Lamar’s family, producer Mustard, and former Toronto Raptors star DeMar DeRozan. It captures Lamar dancing with his partner, Whitney Alford, and their two children, directly addressing Drake’s past criticisms of his family dynamics.

With his upcoming Super Bowl performance, Kendrick Lamar continues to solidify his legacy as one of hip-hop’s most influential artists. As the first rapper with a Pulitzer Prize for music, Lamar’s presence at Super Bowl LIX will not only entertain but also highlight the cultural significance of rap music on the world stage.

Fans eagerly await what is sure to be an unforgettable halftime show filled with Lamar’s signature artistry and powerful storytelling. As Kendrick Lamar prepares to take center stage, the 2025 Super Bowl Halftime Show is set to be one of the most memorable in history.