Game Changers: how new york liberty CEO Keia Clarke Is Transforming the WNBA

With the arrival of college basketball phenom Caitlin Clark, the WNBA is poised for its most anticipated season yet. But how will the league capitalize on this momentum and turn a moment into a movement?

Join Moira Forbes August 15th for an exclusive webcast, “Game Changers: How New York Liberty CEO Keia Clarke Is Transforming the WNBA.”

Keia Clarke, who was the only Black CEO in the league when she was hired in 2020, has overseen a 600% growth in sponsorship over the last 5 years and a 400% increase in ticket sales.

In this timely conversation, Clarke will share how she’s convinced top brands of the WNBA’s long-term appeal and how she’s built a blueprint for success that other women’s sports franchises can follow.

SPEAKERS

Moira Forbes

 

Forbes Executive Vice President Moira Forbes drives new ventures and global event branding across the media giant’s diverse platforms. As President and Publisher of ForbesWomen, she champions female leaders through content, the iconic Power Women’s list, and the annual Power Women Summit which she launched in 2013. Moira convenes top minds across platform and hosts insightful interviews. She is also a Governing Trustee of the Dana Farber Cancer Institute and serves on the Board of Trustees for the St. Andrews School.

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Keia Clarke is Chief Executive Officer of the New York Liberty, where she leads all business aspects of the Liberty organization including oversight of the P&L, business operations, and strategic planning. Additionally, Clarke works with stakeholders on key elements of team business including growing the fan base, maximizing sales and fan engagement through innovation, and optimizing business performance. Prior to joining the Liberty, Clarke worked on all areas of WNBA business as a member of Team Marketing & Business Operations (TMBO) at the NBA/WNBA league office